The Brita In Throat Water Filter is Making The Internet Confused

The brita in throat water filter? ‎Yes, well it had to happen sooner or later right? It was only a matter of time before someone came up with what on first hearing seems like a crazy idea but when you think about it some more, it isn’t such a bad idea.

Well, maybe…

The Brita In Throat Water Filter

Brita is perhaps the bestselling brand for household water filtration products. They recently set out a press release to announce a new line of filters that will be installed directly into your throat.

 Kathy O’Doyle is the head of Brita’s North American marketing and she said,

“Our patented ThroatPURE in-body filtration system is the quickest, most convenient way to remove toxins and impurities from drinking water, wherever you are…”

She goes on to explain that each filter will come with a “speculum-like esophageal dilation device” (her words not mine) that will make the cartridges easy to both install and remove.


Brita ThroatPURE Q and A’s

Q: How long will it take to filter the water while it’s in my throat?

A: Given it’s inner body design, the claim is that it will take just 3 minutes for the device to treat and purify 10 ounces of water.


Q: What happens when the water is being purified?

A: Well the consumer simply holds the water in their mouth during the filtration process.


Q: How long will each filter cartridge last?

A: Each cartridge will last for 3 months’ of use or up to 3,000 gallons of water.


Q: When do you know when to replace?

A: Easy, the filter comes with a bridge red indicator that will light up and be visible through your neck, when you see this light, you will know it is time to get a new replacement.


Q: Are there any side effects?

A: Yes, spokesperson O’Doyle also confirmed that some people will notice some small chunks of charcoal in their teeth and on their tongues (presumably the charcoal from the filtration process) but this would stop happening after you have used the system a couple of times.

It might not surprise you to know that the Brita in throat water filter is not yet on the market and the jury is still out as to whether this was a publicity stunt or not. April fools anyone?

ProductBest FeaturesPrice Range
LifeStraw Personal Water Filter
- Filters water immediately.
- Removes 99.9999% of waterborne bacteria.
BRITA Marella Cool Water Filter Jug

- Easy to use.
- Filters water very quickly (in a few seconds).
- Fits into the inside of your fridge.
- Very easy to buy replacement cartridges.
- Highest rated and best seller online.
Oasis Artesian Reverse Osmosis Bottleless Water Dispenser (Hot & Cold)
- Five Stage EZ Turn (Easy open/close) Reverse Osmosis filtration system.
- Plug in and play.
- 2500 Gallon useful life expectancy on each carbon GAC filter.
- 1500 gallon useful life expectancy on sediment filter.
- 2 year life expectancy on membrane.
Black + Blum Eau Carafe
- Aesthetically pleasing.
- BPA free tritan plastic.
- Stainless steel clasp and silicon strap
- Includes x1 active charcoal (6 months life).

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